Foldesi Reserve
A new luxury concept needed more than a website. It needed to turn heads to sell a concept people hadn't seen before.
Overview
Jared Sherburne is a high-end custom home builder known extensively throughout the Treasure Valley in Idaho. His latest project is creating a brand new concept, custom spaces that serve as part storage, part personal retreat, and all man cave. Foldesi Reserve is a category all of its own that doesn’t neatly fit existing real estate marketing. The project required a website and visual direction that could communicate the concept clearly while still feeling high-end, distinctive, and grounded in the lifestyle the target audience was looking for.
Let's Break It Down
Branding
I developed a website focused on luxury presentation, strong visual pacing, and messaging tailored toward the project’s target demographic.
Web
I also assisted with copy refinement, site structure, and ongoing design adjustments throughout development. and improving internal SEO, accessibility, and site performance to strengthen the overall user experience.
Media Creation
Additional work I did included editing promotional video content for stronger pacing, creating custom maps from blueprints, and videos for social media.
Results
Foldesi Reserve now has a cohesive digital presence that clearly communicates its concept and can support future marketing efforts as the project grows. Technical materials such as blueprints and renderings were transformed into customer-facing assets, while ongoing SEO and performance improvements continue to strengthen the site’s visibility and usability.
This project is ongoing
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